SPIDER MARKETING is a skilled marketing and creative team who design and deliver positive customer experiences through the use of predominantly integrated digital campaigns.
We work with you to manage the transition to digital communication then track results so campaigns can be adapted for stronger results.
And what makes us different is our people and approach.
Our team brings you a balance of broad, proven industry knowledge and contemporary experiences. And our in-house Creative and Production team will respond to your brief to develop a campaign that's effective and an engaging customer experience.
#1 Deliver relevant content to mobile consumers.
We utilise the latest in digital and mobile technology.
Our relationship with Adobe allows us to create amazing apps and digital publications which will impress and amaze your customers and see them connecting with you via their tablets and smartphones.
Your printed magazines, retail catalogues, or corporate publishing will come to life and let your customers interact with your products just like they would in person – and at a fraction of the cost of print and distribution.
Augmented Reality is another exciting, innovative digital communication channel that allows you to bring your brand or facilities to life on a consumer's smart phone or tablet.
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
Using proven research methodologies we prepare a 'DNA' of your ideal customer embracing social and demographic data.
02 YOUR PRODUCT
We help you understand your competitive advantage and how to leverage it. We recommend and implement techniques to prise Buyers away from your competition, to your product.
03 CREATIVE CAMPAIGN
A Creative Brief is prepared highlighting the key communication messages and outcomes sought. Our internal Creative team together with our senior team collaborate to digest the Brief and prepare well considered recommendations.
04 IMPLEMENT, TRACK, & EVALUATE
Once you're happy with our campaign recommendations we swing into implementation and execution mode. We monitor, measure, analyse and track the campaign against its agreed targets and objectives.
#2 How to make your beverage stand out in a crowd.
We have developed brand and communication campaigns for a range of beverage manufacturers and distributors that deliver a clear message to the target customers.
Foster's engaged us to rebrand a number of their existing beer and spirit brands as well as create online and in-store campaigns. The branding campaigns were based on a clear understanding of how the targeted drinkers make their beverage selections and which brands are their beverages of choice.
The result was increased sales of the market leading brand in the domestic market as well as in export markets.
We can help you develop a marketing campaign for:
- Food or beverage manufacturers
- Developing export markets
- Growing consumer networks
- Building in store presence
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
Using proven research methodologies we prepare a 'DNA' of your ideal customer embracing social and demographic data.
02 YOUR PRODUCT
We help you understand your competitive advantage and how to leverage it. We recommend and implement techniques to prise Buyers away from your competition, to your product.
03 CREATIVE CAMPAIGN
A Creative Brief is prepared highlighting the key communication messages and outcomes sought. Our internal Creative team together with our senior team collaborate to digest the Brief and prepare well considered recommendations.
04 IMPLEMENT, TRACK, & EVALUATE
Once you're happy with our campaign recommendations we swing into implementation and execution mode. We monitor, measure, analyse and track the campaign against its agreed targets and objectives.
#3 It's important to cater to different customers.
We can help you identify the various key customer groups that live nearby and identify their buying and spending behavior and motivations.
We develop marketing campaigns based on the key consumer groups in each catchment area and the buying behaviour of each group. This leads to digital campaigns and activities being introduced targeting each consumer group to attract new customers. Integrated digital campaigns can include mobile ecommerce websites, smart phone apps, emagazines with video, social media, and enewsletters.
Hotel Groups engaged Spider Marketing to run a number of marketing workshops to identify and develop hotel based marketing plans focusing on the needs of the key customer groups in their local areas.
This led to the introduction of new campaigns and activities at each hotel that successfully attracted new customers.
We can help you develop a marketing campaign for:
- Retail franchise groups
- Food & liquor buying groups
- Building online customer networks
- Driving store traffic
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
Using proven research methodologies we prepare a 'DNA' of your ideal customer embracing social and demographic data.
02 YOUR PRODUCT
We help you understand your competitive advantage and how to leverage it. We recommend and implement techniques to prise Buyers away from your competition, to your product.
03 CREATIVE CAMPAIGN
A Creative Brief is prepared highlighting the key communication messages and outcomes sought. Our internal Creative team together with our senior team collaborate to digest the Brief and prepare well considered recommendations.
04 IMPLEMENT, TRACK, & EVALUATE
Once you're happy with our campaign recommendations we swing into implementation and execution mode. We monitor, measure, analyse and track the campaign against its agreed targets and objectives.
#4 Make it clear what the benefits are to your customer.
We help you develop marketing strategies targeting new customers utilising the absolute latest in digital and online communication.
Poste Haste engaged Spider Marketing to develop a campaign including a new website, e-newsletter, SEO, and digital presentation material to highlight the benefits of its on line Myfreight management system that significantly streamlines the day to day management of a company's complex freight requirements which lead to the acquisition of new targeted clients...
We can help you develop a marketing campaign for:
- Attracting the right type of customers for you
- B2B campaigns
- New product or service launch
- Expanding into new markets or territories
- Businesses in retail, event ticketing, travel, and hospitality.
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
Using proven research methodologies we prepare a 'DNA' of your ideal customer embracing social and demographic data.
02 YOUR PRODUCT
We help you understand your competitive advantage and how to leverage it. We recommend and implement techniques to prise Buyers away from your competition, to your product.
03 CREATIVE CAMPAIGN
A Creative Brief is prepared highlighting the key communication messages and outcomes sought. Our internal Creative team together with our senior team collaborate to digest the Brief and prepare well considered recommendations.
04 IMPLEMENT, TRACK, & EVALUATE
Once you're happy with our campaign recommendations we swing into implementation and execution mode. We monitor, measure, analyse and track the campaign against its agreed targets and objectives.
#5 Successful marketing campaigns have a consistent message delivered in a number of ways
Customers are often exposed to different messages about your product or brand via a variety of mediums.
Mediums can include websites, advertising material, in store campaigns, signage, online material, product packaging, 3rd party endorsements, staff recommendations or feedback from their friends or other consumers. It's vitally important for your brand that a strong, consistent message is delivered every time.
Contact us to discuss how we could develop a marketing campaign for:
- Deliver a clear and consistent message to a target audience
- Cut through with impactful creative material
- Differentiate your product or service from your competitors
- •Ensure your website and other digital assets attract and hold your visitors attention
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
Using proven research methodologies we prepare a 'DNA' of your ideal customer embracing social and demographic data.
02 YOUR PRODUCT
We help you understand your competitive advantage and how to leverage it. We recommend and implement techniques to prise Buyers away from your competition, to your product.
03 CREATIVE CAMPAIGN
A Creative Brief is prepared highlighting the key communication messages and outcomes sought. Our internal Creative team together with our senior team collaborate to digest the Brief and prepare well considered recommendations.
04 IMPLEMENT, TRACK, & EVALUATE
Once you're happy with our campaign recommendations we swing into implementation and execution mode. We monitor, measure, analyse and track the campaign against its agreed targets and objectives.
#6 A successful marketing campaign starts with a detailed creative brief
It doesn't matter what the product is, detailed information about who buys a product, why they buy it, how often they buy it and where they buy it from is needed to construct a detailed creative brief.
Who buys it for them, which other similar products do they buy and which important factors influence a buying decision are all critical to determine what key messages need to be highlighted in any marketing campaign.
Spider Marketing has conducted consumer research for a number of customers that has provided key insights that have been used in the development of successful marketing campaigns.
Contact us to discuss how we could develop a marketing campaign for:
- Entering into new markets
- Refreshing an existing product or service
- Getting cut thru into a marketing campaign
- Finding new customers
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
Using proven research methodologies we prepare a 'DNA' of your ideal customer embracing social and demographic data.
02 YOUR PRODUCT
We help you understand your competitive advantage and how to leverage it. We recommend and implement techniques to prise Buyers away from your competition, to your product.
03 CREATIVE CAMPAIGN
A Creative Brief is prepared highlighting the key communication messages and outcomes sought. Our internal Creative team together with our senior team collaborate to digest the Brief and prepare well considered recommendations.
04 IMPLEMENT, TRACK, & EVALUATE
Once you're happy with our campaign recommendations we swing into implementation and execution mode. We monitor, measure, analyse and track the campaign against its agreed targets and objectives.
#7 Not all buying decisions are made on price alone
We have developed a reputation for clever brand and communication campaigns for building products that compete against a number of un-branded or generic products.
Tontine Insulation engaged us to develop a marketing campaign including website, e-newsletter, SEO, brochures and presentation material to highlight the product benefits of its range of thermal and acoustic insulation products. The campaign identified a range of target customer groups that required key messages to be delivered in an easy to understand, straight forward way. As a result of our campaign, visitors to the Tontine Insulation website increased significantly which led to sales leads and new customers.
We can help you develop a marketing campaign that:
- Communicates with existing customers via e-newsletters
- Builds visitors to your website
- Tracks how new visitors found your website
- Targets new customers
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
Using proven research methodologies we prepare a 'DNA' of your ideal customer embracing social and demographic data.
02 YOUR PRODUCT
We help you understand your competitive advantage and how to leverage it. We recommend and implement techniques to prise Buyers away from your competition, to your product.
03 CREATIVE CAMPAIGN
A Creative Brief is prepared highlighting the key communication messages and outcomes sought. Our internal Creative team together with our senior team collaborate to digest the Brief and prepare well considered recommendations.
04 IMPLEMENT, TRACK, & EVALUATE
Once you're happy with our campaign recommendations we swing into implementation and execution mode. We monitor, measure, analyse and track the campaign against its agreed targets and objectives.
#8 Are your customers aware of all the other products you sell?
Regardless of your product or service, the only two ways to increase sales volume is to increase sales to your existing customers, or to find new customers.
How much of your current marketing campaign is focused on your existing customers and how well do you know their needs? We can help you segment your current customers and develop relevant offers and campaigns to increase their loyalty.
Hoshizaki Lancer – a global supplier of products in the beverage industry - engaged us to develop a direct marketing campaign to communicate their full product range to their very segmented customer base.
We can help you develop a marketing campaign for:
- Delivering relevant messages to targeted customers
- Building awareness of customers' buying preferences
- Developing direct dialogue with consumers
- Building a stronger relationship with customers and consumers
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
Using proven research methodologies we prepare a 'DNA' of your ideal customer embracing social and demographic data.
02 YOUR PRODUCT
We help you understand your competitive advantage and how to leverage it. We recommend and implement techniques to prise Buyers away from your competition, to your product.
03 CREATIVE CAMPAIGN
A Creative Brief is prepared highlighting the key communication messages and outcomes sought. Our internal Creative team together with our senior team collaborate to digest the Brief and prepare well considered recommendations.
04 IMPLEMENT, TRACK, & EVALUATE
Once you're happy with our campaign recommendations we swing into implementation and execution mode. We monitor, measure, analyse and track the campaign against its agreed targets and objectives.
#9 Traditional marketing and sales techniques may not be relevant to well informed consumers.
Consumers today enjoy access to so much information online that the role of your traditional sales person has changed significantly.
Take international education as an example where you may want students on campus in Australia, on campus in another country or elsewhere to enroll with you online.
We have experience in developing marketing campaigns in international markets.
We can help you develop a marketing campaign that:
- Helps build awareness of your brand
- Creates an immediate connection with your potential customer
- Gets a better return on your advertising spend
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
Using proven research methodologies we prepare a 'DNA' of your ideal customer embracing social and demographic data.
02 YOUR PRODUCT
We help you understand your competitive advantage and how to leverage it. We recommend and implement techniques to prise Buyers away from your competition, to your product.
03 CREATIVE CAMPAIGN
A Creative Brief is prepared highlighting the key communication messages and outcomes sought. Our internal Creative team together with our senior team collaborate to digest the Brief and prepare well considered recommendations.
04 IMPLEMENT, TRACK, & EVALUATE
Once you're happy with our campaign recommendations we swing into implementation and execution mode. We monitor, measure, analyse and track the campaign against its agreed targets and objectives.
#10 Companies value a range of benefits that sporting brands offer.
We can assist sporting brands and organisations attract support from companies in different markets by identifying benefits that will be of value.
We were deeply involved in developing a marketing strategy to connect both Hockey Australia and Cricket Victoria with potential new sponsors in both Australia and India. Our Directors have each been involved in managing international sporting properties on the client side.
We can help you develop a marketing campaign that:
- Leverages the exposure that can be offered in new markets
- Tracks the benefits of partnering relationships
- Builds consumer networks and databases
- Turn passion into sales!
4 STEPS of creating a successful Spider Marketing Campaign
01 YOUR CUSTOMER
Knowing your customers and their 'buying decision' process in depth is critical in developing marketing campaigns.
Using proven research methodologies we prepare a 'DNA' of your ideal customer embracing social and demographic data.
02 YOUR PRODUCT
We help you understand your competitive advantage and how to leverage it. We recommend and implement techniques to prise Buyers away from your competition, to your product.
03 CREATIVE CAMPAIGN
A Creative Brief is prepared highlighting the key communication messages and outcomes sought. Our internal Creative team together with our senior team collaborate to digest the Brief and prepare well considered recommendations.
04 IMPLEMENT, TRACK, & EVALUATE
Once you're happy with our campaign recommendations we swing into implementation and execution mode. We monitor, measure, analyse and track the campaign against its agreed targets and objectives.